Alk Brand, the group CEO of Westfalia Fruit, is on his first trip to India since West-In Avo joint venture was founded. It is a joint venture of Westfalia Fruit International with Sam Agri – India, Dvori Or & Zohara Farms – Israel for an integrated avocado growing and marketing project. The visit included a discussion of West-In Avo’s long-term marketing strategy for the Indian market, growth projections, and Westfalia Fruit’s commitment to growing the Indian avocado market.
In addition to starting to produce clonal plants, which have a better tolerance to phytophthora root rot and are also perfectly suited for the high rainfall tropical growing conditions in the Western Ghats region, West-In Avo is planning to extend the overall nursery capacity to propagate over 100,000 plants annually. West-In Avo is looking to work with large and small growers in this region to expand avocado growing areas from the current plantation of 120 hectares to over 1000 hectares in the next 3-4 years.
“We have had a strong start to our partnership in India, establishing ourselves as the market leader in avocados – having the largest growing footprint of avocado orchards and marketing of avocado fruit in the Indian market. We see great potential for India developing into a large market for growing Hass avocados for both domestic consumption and exports, and Westfalia Fruit will take a leadership role in establishing the avocado industry in India,” mentioned Alk Brand, Group CEO of Westfalia Fruit Group.
GVK Naidu, MD of Sam Agri Group, added, “Being the first integrated avocado project in India, we have built a very strong relationship with our grower partners by providing the highest quality planting material, continued technical support, developing a package of practices for Indian conditions and also offer to buy back of produce for marketing.”
About West-In Avo
West-In Avo is a subsidiary of Westfalia Fruit, established in a joint venture with Sam Agri – India, Dvori-Or & Zohara Farms – Israel, to introduce Hass avocados in India and also other internationally accepted varieties that suit the Indian climate. West-In Avo markets Hass avocados in India sourced from Westfalia’s global network of farms and from a network of farms developed in India. For more information, please visit www.westfaliafruit.in.
About Westfalia Fruit
The multinational Westfalia Fruit Group is a leading fresh and processed produce supplier to international markets. Its vertically integrated supply chain allows it to provide a wide selection of high-quality fruit and related items. They were founded over 70 years ago on guiding environmental, social, governance & sustainability principles. These practices, premised on the legacy of Dr Hans Merensky, are at the heart of all that is done by the Group – “To Do Good” – of which continue to underpin our approach today.
The Westfalia Fruit Group, which today has operations in 15 nations across five continents, takes pleasure in improving sustainable agricultural practises and acting as a good corporate citizen in the areas where it does business.
Disclaimer: This content was written and submitted by the supplier. It has only been modified to comply with this publication’s space and style.
