At IITF 2024, Hamdard Foods India captivated visitors with a blend of rich heritage and contemporary offerings. Showcasing a diverse range of F&B products, the brand connected with both businesses and consumers.
November 2024: At the India International Trade Fair (IITF) 2024, Hamdard Foods India, a reputable brand known for its authenticity and quality, made a significant impact. The renowned company showcased its wide array of F&B products at the show.
Hamdard’s participation aimed to bridge the gap between its rich culinary legacy and modern consumer demands by engaging with distributors, suppliers, stockists, restaurants, home cooks, and food enthusiasts. The booth highlighted the company’s dedication to providing genuine, high-quality products that appeal to households and channel partners alike.
The iconic RoohAfza, a household name with tremendous brand loyalty, was available in both the traditional variant and the Sugar-Free RoohAfza Lite. Both were served from dispensers to visitors. New variants of RoohAfza, such as Milkshake and Lassi, were presented in attractive tetra packs.
Hamdard also extended its portfolio with new products, including Hamdard Honey, Hamdard Nariyal Paani (Coconut water), Hamdard Glucose-D, and edible oils like Hamdard Olive Oil and Hamdard Kachi Ghani Mustard Oil. These offerings have been widely accepted by consumers.
A notable addition was the range of Hamdard Khaalis Spices, featuring pure, whole, and blended spices manufactured at Hamdard’s Manesar plant. Other products under the Hamdard Khaalis brand, such as Saffron, Hing, and Vermicelli, were also introduced.
At the IITF stall, Hamdard set up a live kitchen serving dishes like Chicken Tikka, Paneer Tikka, Veg Biryani with Soy Chunks, and Bhel Puri, all prepared with Hamdard Khaalis Spices. Visitors were treated to refreshing drinks like RoohAfza, RoohAfza Lite, Orange Squash, and Lemon Squash, which complemented the food offerings.
Hamdard Foods India introduced special discounts and offers to enhance the customer experience, including attractive discounts on Khaalis Blended Spices, the popular Naariyal Pani, and special prices on selected items and combo packs, such as the Immunity Combo and Winter Punch Combo.
By participating in IITF 2024, Hamdard demonstrated its commitment to building brand recognition and promoting product trials, all while upholding its heritage of excellence and genuineness. The focus on kitchen essentials, including oils, masalas, and soy chunks, reflected the brand’s goal of becoming an integral part of everyday cooking.
The response during the first few days of the exhibition was positive, with attendees showing interest in the new product lineup and traders expressing strong enthusiasm. A spokesperson for Hamdard Foods India shared, “Our participation at IITF 2024 is to showcase our new range of Food & Beverage products. We strive to inspire the same love and demand for our new product range that RoohAfza enjoys from our customers. Hamdard remains committed to bringing authentic, high-quality products to our consumers.” The spokesperson also invited everyone to visit the stall, experience the products, and incorporate Hamdard into their culinary narrative.
Hamdard Foods India continues to offer an engaging sensory experience and a celebration of genuine flavors for the remaining days of IITF 2024, inviting attendees to explore products that combine tradition and contemporary innovation.
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