Bollywood actress Sara Ali Khan has signed with India’s favourite fruit juice brand, Réal, to promote its beverages, including Réal Juices & Beverages and Réal Mango Drink.
Highlights
- Dabur India launches Réal Bites, a revolutionary range of fruit beverages with real fruit chunks.
- Réal Bites promises a unique drinking experience with real fruit chunks.
- Sara Ali Khan expressed delight in being part of the Dabur family and the face of Réal Bites, available in Peach and Pineapple flavors.
- Réal Bites is priced at an affordable Rs 40 and is part of Réal’s wide range of healthy beverages.
August 12, 2024: Dabur India Limited’s preferred packaged fruit juice brand, Réal, today announced the signing of Bollywood actress Sara Ali Khan to promote its varied range of beverages, Réal Juices & Beverages and Réal Mango Drink. Dabur also announced the expansion of the Réal portfolio with the introduction of Réal Bites, a novel line of fruit beverages that offer a unique sipping experience with actual fruit bits in every sip.
Announcing the launch, Dabur India Ltd Vice President-Marketing Mayank Kumar said, “We are happy to expand our beverages category with the launch of Réal Bites and super excited to welcome Youth Icon Sara Ali Khan to the Réal family. Her vibrant personality and healthy lifestyle perfectly resonate with our brand’s ethos of providing wholesome and refreshing beverages to our consumers. We believe that these new offerings will enhance the overall beverage experience and solidify Réal’s position as a market leader.”
Speaking about her association with Réal, Sara Ali Khan said, “I am delighted to be a part of the Dabur family and to be the face of Réal Bites, the latest offering from India’s favourite fruit juice brand, Réal. Réal Bites is set to tantalize taste buds with two delectable flavours: Peach and Pineapple. Each can of Réal Bites delivers the wholesome goodness of Réal fruit chunks, offering a refreshing and enjoyable drink that you don’t just drink, but drink and bite!”
“We are delighted to welcome Sara Ali Khan to the Réal family. We are confident that this association will further strengthen the brand and help us build a better connection with our consumers. Réal has provided fruit nutrition to millions of consumers for over 25 years and the launch of Réal Bites is a testimonial of Réal’s commitment to provide superior fruit goodness to consumers and meet the evolving preferences of our customers,” Dabur India Ltd G.M. Marketing-Foods Monisha Prasher said.
Packaged in a contemporary 180ml can format, Réal Bites is priced at an affordable Rs 40, making it an ideal choice for consumers seeking a healthy and flavourful beverage option on-the-go.
Réal continues to offer the widest range of healthy beverages, including Réal Juices & Beverages, Réal Drinks, and Réal Fizz, in various packaging formats such as beverage cartons and PET bottles. The introduction of Réal Bites in the can format marks a significant step forward in providing consumers with a comprehensive range of beverage options in all desired packaging formats.
About Dabur India Ltd
Dabur India Limited is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 140 years, Dabur is today India’s most trusted name and one of the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio today includes eight distinct Power Brands: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur PudinHara and Dabur Lal Tail in the Healthcare space; Dabur Amla and Dabur Red Paste in the Personal Care category; and Réal in the Food & Beverages space.
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