Native milk protein MicelPure® has become the first Arla Foods Ingredients product certified by the Non-GMO Project, North America’s most comprehensive non-GMO Project.
Certified products may bear the well-known Butterfly label. It gives consumers the certainty of a third-party assessment for compliance with the Non-GMO Project Standard, which includes stringent testing, traceability, and segregation requirements.
MicelPure® is an isolate of micellar casein. It is excellent for sports nutrition and other healthy food applications since it contains 86% native protein and is naturally high in calcium. It is already certified EU Organic and China Organic. It is made from Danish milk using gentle membrane filtration technology to ensure the protein stays in its natural form with little denaturation, preserving its nutritious benefits.
Troels Nørgaard Laursen, Director for Health & Performance at Arla Foods Ingredients, said: “We are delighted that MicelPure® has been awarded the Non-GMO Project Verified seal and Butterfly logo, which is the most trusted certification for GMO-free products in North America. It is particularly important at a time when shoppers are increasingly showing a preference for GMO-free foods.”
A recent study found that 83% of US consumers are aware of GMOs (up from 79% in 2020), with 44% citing “GMO-free” as an important statement on food and beverage labels.[1] The Non-GMO Project Verified seal is the most widely recognized food certification scheme after USDA Organic and the fastest-growing label in the natural products industry, representing around $40 billion in annual sales and over 66,000 unique-formula products.[2] Research shows that brands bearing its Butterfly logo experience a sales uplift of up to 20%.[2]
Troels Nørgaard Laursen added: “We are already known for having the industry’s highest quality and food safety standards. This certification for MicelPure® further demonstrates our commitment to going above and beyond regulatory requirements and meeting or exceeding the quality levels our customers demand.”
1 HealthFocus international® Trend Study, 2022
