Amul set to make US debut with fresh milk. Four variants to be made available within a week, says MD Jayen Mehta
For the first time, Amul fresh milk will be available outside India, with the Gujarat Cooperative Milk Marketing Federation (GCMMF) launching four variants of milk in the US market within a week, to cater to Indian diaspora and Asian population.
“We have been exporting dairy products for many decades. This is the first time we are launching fresh milk outside India,” GCMMF MD Jayen Mehta told PTI.
He said “the GCMMF has tied up with 108-year old cooperative organisation Michigan Milk Producers Association (MMPA) to launch fresh milk in the US market,”
The milk collection and processing will be done by MMPA, while GCMMF will do marketing and branding of Amul fresh milk.
“Recipe will be ours. Within one week, Amul Taaza, Amul Gold, Amul Shakti and Amul Slim n Trim will be available in the US market,” he said.
Mehta said fresh milk will be available in New York, New Jersey, Chicago, Washington, Dallas and Texas among others. GCMMF would also launch fresh milk products like paneer, curd and butter milk in the near future, Mehta added. GCMMF will target non-resident Indians (NRIs) and the Asian population.
About Michigan Milk Producers Association (MMPA)
The Michigan Milk Producers Association is a member-owned and operated milk marketing cooperative known for producing high-quality, award-winning dairy products. Established in 1916, MMPA is the 10th largest U.S. dairy farmer-owned cooperative serving members in Michigan, Ohio, Indiana, and Wisconsin. At MMPA, commitment to milk quality begins on the farm and extends through all four of their SQF version 9.0 certified processing facilities: a cheese plant in Indiana, a dairy product plant in Ohio and two dairy ingredient plants in Michigan.
About Gujarat Cooperative Milk Marketing Federation (Amul)
Gujarat Cooperative Milk Marketing Federation, (Amul) based in Anand, Gujarat is the world’s largest farmer-owned dairy cooperative. It is owned by 3.6 million dairy farmers and procures 30 million liters of milk every day and processes it across 100 dairy plants in India and markets more than 50 categories of products like Amul Milk, Amul Butter, Amul Cheese, Amul Ice Cream, among many others. Amul products are market leaders in India across all categories of dairy products in India. Amul is the most trusted food brand of India and is also known for its Amul Topical campaign, the longest running advertising campaign in the world.
