Mogu Mogu is expanding its India portfolio with Candy and Iced Tea, bringing its signature nata de coco “sip and chew” experience to new categories.
Mogu Mogu, the beverage pioneer who created the distinctive nata de coco “sip and chew” experience, is moving beyond a single-product beverage brand into the snacking market. After introducing Mogu Mogu Candy earlier this year, the company is preparing to debut the much-anticipated Iced Tea in August, marking a significant milestone in its India growth story.
Both of these products build on Mogu Mogu’s established success in overseas markets, where the brand has already expanded significantly beyond its flagship drink. This India rollout underlines the brand’s strong local customer loyalty and strengthens India’s position as one of Mogu Mogu’s fastest-growing countries globally.
It is claimed that the Mogu Mogu Candy offers a better-for-you alternative to conventional confectionery, as sugar-free, enriched with Vitamin C, and infused with sorbitol for a refreshing cooling effect. It comes in the beloved flavours of Lychee, Peach, Mango, and Strawberry. True to the brand’s playful spirit, each candy is shaped like the Mogu Mogu mascot, packaged in a design inspired by the brand’s iconic bottle.
The Mogu Mogu Iced Tea introduces a first-of-its-kind innovation to the ready-to-drink tea category, pairing fruit tea with Mogu Mogu’s signature nata de coco. Currently available in Lemon and Peach, it delivers the brand’s iconic “sip and chew” experience with an unexpected Asian-inspired twist.
Speaking on the expansion, Vikash Singhal, Founder & Director, Sunbeam Mercantile Ventures, said, “Mogu Mogu has always been about a refreshing, fun drink with a unique texture. With the launch of the candy and iced tea, we’re extending that same signature taste and feeling of nata de coco into categories that people enjoy every day.”
“As we expand across 300+ cities, with a strong push into Tier II and Tier III markets, these launches mark a defining step in building Mogu Mogu into a multi-category brand in India. We’re especially encouraged that over 60% of consumers who experience our in-store activations return as repeat buyers – a strong signal for Mogu Mogu’s long-term growth in India.”
This expansion marks a defining chapter in Mogu Mogu’s India journey. By bringing its globally loved sip-and-chew experience into candy and iced tea, Mogu Mogu isn’t just adding products; it’s building an everyday brand ecosystem that meets Gen Z and loyal millennials wherever they snack, sip, or scroll.
Both products will also be available on quick-commerce platforms, including Blinkit and Zepto.
About Mogu Mogu
Mogu Mogu is a flagship brand of Sappe Public Company Limited (SAPPE), a leading beverage innovator headquartered in Bangkok, Thailand. The world’s first fruit juice drink with nata de coco, Mogu Mogu pioneered the Snack Drink category and today sells in 100+ countries worldwide. Known for its sip-and-chew experience, a wide range of fruit flavours, and a growing portfolio that now includes Mogu Mogu Candy and Mogu Mogu Ice Tea.
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