Estonia strengthens Food & Beverage trade with India, gaining momentum with Saku Brewery’s successful partnership with HS Oberoi Spirits, supported by KredEx, EIS, and the Estonian Embassy.
December 2025: Estonia’s exports to India are experiencing steady growth, underscoring the strengthening trade relationship and rising confidence of Estonian businesses in the Indian market. This momentum is further supported by growing interest among industry bodies and business communities that increasingly view India as a priority destination for expansion.
A notable milestone in this trajectory was the visit of an Estonian Food & Beverage (F&B) sector delegation to India in early December. The mission generated strong commercial leads, valuable buyer interactions, and provided first-hand insights into India’s dynamic and rapidly evolving consumer landscape.
During the visit, Estonia’s Ambassador to India, H.E. Ms. Marje Luup, joined representatives from Saku Brewery and their Indian partner, HS Oberoi Spirits. Saku Brewery’s Export Manager, Margus Masing, emphasized that the company’s entry into India was made possible through the support of KredEx, the Estonian Business and Innovation Agency (EIS), and the Estonian Embassy in India.
“I would like to extend special thanks to the Estonian Business and Innovation Agency, KredEx, and Ambassador Marje Luup, who place great value on the success of Estonia’s food and beverage industry and strongly support the promotion of domestic exports. Thanks to their efforts, the cooperation between Saku Brewery and HS Oberoi Spirits became a reality,” said Masing.
He further highlighted the success of the partnership: “Our collaboration with HS Oberoi Spirits has been excellent. The first container of Saku products arrived in India in July, and another order is already awaiting shipment. Currently, Saku products are available in the Delhi region, and HS Oberoi Spirits is committed to expanding our brands across India. Our shared goal is to reach additional cities and regions. India is one of the world’s largest and fastest-growing markets, and we are delighted that local consumers appreciate our packaging, distinctive flavors, and high quality.”
As per Indian counterpart, HS Oberoi Spirits – the role of Estonia Trade Office and equal zeal from Estonian F&B companies brought Estonia’s historic Saku Brewery to India through its partnership with HS Oberoi Spirits. The collaboration stands as a strong early example of the value that shared heritage, craftsmanship, and open trade can create between the two nations. HS Oberoi Spirits is a strategic import and distribution partner committed to building long-term, value-driven collaborations between global beverage brands and the Indian market.
Hardarshan Singh Oberoi, Founder, HS Oberoi Spirits, said, “We are delighted to support this growing relationship between India and Estonia. Partnerships like these celebrate craftsmanship, culture, and shared ambition — and we look forward to building many more meaningful stories together.”
Manveer Singh Oberoi, Founder, HS Oberoi Spirits, said, “Indian consumers today value authenticity and thoughtful product narratives. Collaborating with Estonia allows us to bring distinctive global experiences to India’s evolving premium beverage landscape.”
Further joint initiatives and category-building programs are expected to be explored in the coming months as both countries work toward expanding commercial and cultural engagement.
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