Morde, India’s top B2B chocolate manufacturer, introduced its fresh brand identity and packaging at Aahar 2025, marking a new era as it celebrates 40 years in the chocolate industry.
March 2025 – Morde, India’s leading B2B chocolate manufacturer, proudly unveiled its refreshed brand identity and packaging at Aahar 2025, the International Food & Hospitality Fair, held in New Delhi from March 4-8. This launch marked a significant milestone in Morde’s journey, representing the company’s first major rebranding as it entered its fifth decade. The new identity underscores Morde’s ongoing commitment to empowering customers and reinforcing its position as a leader in the chocolate industry.
Founded in 1983 by Chairman M. Chandrakant Morde, the company initially supplied local bakeries and artisans. Over the years, Morde has expanded its reach to serve three generations of customers, including prominent names and several leading consumer biscuit and ice cream brands. The rebranding initiative signifies a new chapter in the company’s evolution, blending its rich legacy with a forward-looking vision.
Aahar provided an ideal platform for Morde to present its new look to a broad audience of industry professionals, distributors, and potential partners. The timing of the unveiling was strategically aligned with the company’s growth plans, enabling Morde to engage with key stakeholders at the start of the new fiscal year and take advantage of the increased business activity generated by the event.
Evolving with the market
The new brand identity embodies Morde’s dedication to “Dream Higher,” encouraging its customers to reach new heights in their businesses and achieve their aspirations. The refreshed logo and packaging designs are modern, vibrant, and reflect the quality and innovation that Morde is known for. The new packaging will begin rolling out on shelves shortly after the exhibition.
This rebranding initiative responds to evolving customer needs in the B2B chocolate market. Customer needs have shifted from a focus on quality and value to desires for prestige and confidence. Morde recognizes the need to connect with its customers emotionally, offering chocolate and much more.Morde has fostered strong customer relationships by offering unique experiences like the Chocolate Academy, building community, and demonstrating alignment with evolving customer values. This strategy differentiates Morde from competitors and builds lasting customer loyalty. This shift is driven by a larger cultural context where customer aspirations have changed.
Essentially, B2B chocolate customers have moved from simple baking to gourmet baking, where culinary skill has become an art form. Morde, with its diverse product range, exhibits not only a passion for chocolate but also pride in its operations, making it the ideal partner for customers who share this passion and pride.
Taking flight with the new logo
The new Morde logo visually represents the transformative power of chocolate, from cocoa bean to delectable treat. The bird logo depicts the “flight of dreams,” symbolizing Morde’s own aspirations and its commitment to helping customers achieve theirs.
“Our new logo reflects the passion, pride, and pursuit of dreams that both Morde and our customers embody,” says Harshal Morde, Director, Sales and Marketing.
“We are excited to embark on this new chapter, and we believe our fresh look and messaging will resonate strongly with our customers. Aahar provides us with an unparalleled opportunity to connect with the industry and showcase our commitment to innovation and excellence.”
At Aahar, Morde offers its customers the opportunity to experience the new brand identity firsthand and learn more about the company’s comprehensive growth strategy, which includes capacity expansion, global reach, product innovation, sustainability initiatives, and community engagement.
About Morde
Morde is India’s leading B2B chocolate manufacturer, serving a wide range of customers across the country and the Indian subcontinent, Middle East, and Africa. Committed to quality, innovation, and sustainability, Morde empowers its customers to achieve their dreams through the transformative power of chocolate.
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