Seasoned with extraordinary flavours, Doritos Dinamita delivers a big crunch in every bite, the bold new launch come in vibrant packaging that complement the ‘explosive’ flavours.
Get ready to detonate your senses with the newest launches from Doritos, the world’s number one Nacho Chip brand* – Doritos Dinamita. The bold new introductions are seasoned with extraordinary flavours and deliver a big crunch in every bite.
With Doritos Dinamita, the brand aims to retain its leadership in one of the fastest growing tortilla chips market through a differentiated offering. Based on the globally successful format, Doritos Dinamita has launched in two ‘explosive’ flavours – Fiery Lime and Chilli and Sizzlin’ Hot – which have been adapted and customised for the Indian palette.
Expressing his excitement on the launch, Pranshu Sahni, Category Lead, Doritos, PepsiCo India, said “We’re back with another bold snacking experience that is simply going to blow your mind. We believe the all-new Doritos Dinamita offers something truly differentiated that will shake up the tortilla segment in India. Our explosive flavours, which are a global hit, have now also been carefully adapted to suit the Indian palette. We hope that our consumers experience a snacking sensation like never before; an experience that ignites their taste buds!”
Doritos Dinamita is available at INR 20 and INR 30 across all leading retail and e-commerce platforms in India. For this launch, Doritos will stay true to its bold and ‘explosive’ narrative in the upcoming TVC, followed by a path-breaking 360-degree surround campaign across multiple platforms.
About Doritos
Doritos is present in over 55 countries globally. Doritos is targeted at Indian consumers in the 18-to-30-year age bracket, residing in urban and semi-urban centres. Doritos is available in the following flavours: Nacho Cheese, Sweet Chili, Sizzlin’ Hot, Dinamita Fiery Lime and Chilli, Dinamita Sizzlin’ Hot and in five price points, at INR 10, INR 20, INR 30, INR 50 & INR 85. The product is available across India through a mix of large format retail chains, online channels, and neighbourhood stories.
*Euromonitor International Limited; Packaged Food; Nacho Chip as per Tortilla chip definition, in retail value terms, all retail channels, previous year data
