Costa Coffee celebrates the milestone with bold expansion plans and flavor-first innovations, complemented by an exclusive 20% discount on handcrafted beverages for Costa Club member
September 2025: Costa Coffee, the premium coffee brand from The Coca-Cola Company, is celebrating 20 successful years in India. Since its entry two decades ago, Costa has built a strong legacy of crafting signature blends, shaping café culture across cities, and creating curated moments that seamlessly blend into everyday life.
Marking this milestone, the brand is ushering in a bold new chapter, one where café culture aligns with the evolving tastes of a younger, experience-driven generation. With a focus on taste, connection, and celebration, Costa Coffee now has a presence in over 200 locations nationwide and continues to expand. As India emerges as one of its fastest-growing markets, Costa is poised to rank among the brand’s top five markets globally.
Aparna Chopra, Head of Franchise Emerging Markets – India, SEA & Japan, Costa Coffee, said, “Today’s consumers are informed, expressive, and eager to explore quality. Costa’s strategy is built around this very insight. Over the past two decades, we’ve focused on curating bold, flavor-led innovations and creating café spaces that reflect how India connects, creates, and unwinds. As we look ahead, our ambition is to continue innovating with purpose, listening closely to our consumers, and brewing moments that matter.”
As India embraces a café-first lifestyle, Costa has become synonymous with more than just coffee. The brand has been at the forefront of fueling self-expression and cultural connection, especially among Gen Z consumers who view cafés as social spaces to connect, create, and unwind. With immersive formats, limited-edition drops, community-driven experiences, and a new store design rolled out in India featuring vibrant interiors, flexible seating, and enhanced digital touchpoints, Costa is reimagining café culture for a generation that values both individuality and shared experiences.
Furthermore, Costa Coffee’s journey in India reflects a unique ability to merge global standards with local insight. Seasonal offerings, such as The Maple Hazel Latte for autumn weather and festival-themed drinks created in collaboration with Indian influencers like Shivesh Bhatia, have helped the brand stay relevant while embracing Indian traditions. Its Diwali Rose and Pista beverage, limited-edition cup designs, and in-store artwork from emerging Indian artists are examples of how Costa has embedded itself into local celebrations. With innovations such as the zesty Chili Guava Refresher and the beloved Iced Tiramisu Latte, Costa continues to satiate the demand for flavor-first innovation.
The brand’s growth is also accelerated by unlocking access to strategic venues and long-standing partnerships. For instance, its presence across PVR INOX locations and tie-ins with global sporting platforms like the Olympics and ICC World Cup reflect Costa’s intent to be wherever its consumers are. Three of its baristas even represented India and showcased their craft at the Paris 2024 Summer Olympics, spotlighting the brand on a global stage. These collaborations represent Costa’s unique positioning: a brand that brings premium, craft-led coffee to high-footfall environments.
To mark its 20-year milestone, Costa Coffee is giving back to its loyal community with an exclusive offer. Starting 5th September, Costa Club members can enjoy a 20% discount on handcrafted beverages for an entire month, making the celebration more flavorful and rewarding.
The brand is rolling out the Bespoke store formats across high streets, airports, multiplexes, malls, and even highway petrol stations, aiming to meet consumers wherever their lifestyle takes them and tapping into India’s growing out-of-home consumption culture. With a surge in the rise of conscious, curious consumers, Costa Coffee is poised to shape the future of India’s premium coffee category, grounded in taste, trust, and innovation.
About Coca-Cola India
Coca-Cola in India is among the country’s leading beverage companies, offering consumers a diverse portfolio of high-quality, refreshing choices. Guided by its vision of ‘Beverages For Life,’ the company provides a wide range of options, including hydration beverages, packaged drinking water, and premium offerings such as the Schweppes range and Smartwater. It also brings the Costa Coffee portfolio of tea and coffee to Indian consumers.
Constantly evolving, Coca-Cola is focused on transforming its portfolio, reducing sugar in its beverages, introducing innovative new products, and responding to changing consumer preferences.
Together with its owned bottling operations and franchise partners, the company has built a robust distribution network of nearly five million retail outlets, reaching millions of consumers across the country. Beyond business growth, Coca-Cola is committed to making a positive impact on people, communities, and the planet through initiatives in water stewardship, sustainable packaging, responsible agriculture, and reducing emissions across its value chain.
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