PepsiCo India introduces Red Rock Deli gourmet chips, bringing globally inspired flavours and advanced snack technologies to the growing Indian premium snacking market.
November 2025: PepsiCo India has expanded its snacking portfolio with the introduction of Red Rock Deli, its global gourmet chips brand, now manufactured in India. Originally born in Australia and known worldwide for its premium, gourmet-style chips, Red Rock Deli enters the Indian market with globally inspired flavours tailored to local tastes.
Crafted with sunflower oil and three advanced processing technologies, kettle-cooked, baked, and popped, the range offers rich textures and bold flavour profiles for today’s premium-seeking consumers. PepsiCo noted that the launch comes at a time when India’s snacking landscape is rapidly evolving, with premiumisation emerging as a significant trend.
Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said the premium snacking category is witnessing strong growth as consumers increasingly look for “mindful indulgence” and differentiated sensory experiences. “We felt this is the right time to bring Red Rock Deli to India to widen our portfolio,” she added.
Red Rock Deli is currently available across leading quick-commerce platforms. By manufacturing the brand locally, PepsiCo has been able to adapt global flavours for the Indian palate while ensuring freshness and relevance. The products are priced at ₹60 for the kettle and baked chip variants, and ₹125 for the popped chips (75 g can) available in South India.
PepsiCo India has previously tested premium snacking formats, but with Red Rock Deli, the company aims to strengthen its presence in the gourmet segment significantly. Menon noted that the product development involved close collaboration between global flavour specialists, Indian chefs, and the company’s India R&D team.
The company anticipates strong growth potential for premium offerings. India’s overall gourmet food market was valued at $4.55 billion in 2024, with an expected annual growth rate of 18.5% through 2033. The premium snacking segment alone is currently estimated at $160 million, underscoring the opportunity for expansion.
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