IFF’s SipScape is a new platform designed to inspire innovation across the rapidly evolving adult beverage landscape
In a recent press release, IFF, a global leader in food, beverage, health, and wellness, introduced SipScape, an immersive platform designed to inspire innovation across the rapidly evolving adult beverage sector. SipScape offers actionable insights into product development, with a focus on flavor modulation, sweetness reduction in no- and low-alcohol offerings, and the integration of botanicals, natural colors, and other functional ingredients aligned with emerging consumer trends and market demands.
Key Takeaways
- Actionable Foresight: Powered by IFF’s PANOPTIC engine, SipScape decodes cultural and consumer drivers shaping today’s beverage market.
- Focus on Functionality: From botanicals and natural colors to sweetness reduction, SipScape showcases IFF’s expertise in delivering on wellness-driven demands.
- Beyond Alcohol: Capturing the rise of conscious consumption and moderation, the platform helps brands design beverages that resonate with evolving consumer values.
“Understanding how and why people drink today is essential to staying ahead,” said Fernanda De Paula, vice president of global beverages category for IFF Taste. “Consumers are looking for more than a buzz, and drinks are no longer defined solely by their alcohol content. The most successful new products are those that reflect people’s values, fulfill specific occasions and genuinely resonate with their needs. When done right, beverages can turn fleeting moments into joyful and meaningful experiences. SipScape is a vibrant virtual social scene, where brands can meet today’s beverage consumers, learn more about their preferences and uncover exciting innovation opportunities.”
Visitors to SipScape will benefit from deep explorations fueled by PANOPTIC, IFF’s proprietary trend and foresight capability. PANOPTIC has decoded cultural and consumer drivers, providing new insights into current shifts in the beverage market, such as the rise of conscious consumption and moderation among younger consumers. Within this framework, SipScape introduces five new consumer personas, each paired with distinctive beverage concepts that reflect their unique values, behaviors, and motivations.
Meet two of the Sipscape’s Resident Sippers:
Eternal Explorer, Eva
Eternal Explorers, like Eva, are “rebels with a cause,” driven by a desire to create positive impact. Progressive and globally minded—similar to some members of Generation X and baby boomers, they have the means and mindset to support ethical brands through conscious choices.
Signature concepts for this group include::
– Once Upon Oaxaca Cocktail – a 5% ABV cocktail featuring Mexican flavors like mezcal and palo santo.
– Mango Sticky Rice Flavored RTD Green Tea – a refreshing green tea packed with vitamins, immune support and natural energy.
Good-Time Guru, Gemma
Rebellious and disruptive, Good-Time Gurus are drawn to brands that not only understand their priorities but also celebrate them. Often Generation Alpha and Generation Z consumers, they value sensorial escapism, experimentation and personalization.
Go-to concepts for Good-Time Gurus include:
– Hopped Pineapple Lemonade – an 8% ABV beverage that fuses tropical fruit with the crisp bite of hops.
– Dragon’s Zen Sparkling Energy Drink – a zero-alcohol sparkling energy drink with balanced sweetness and a sophisticated flavor profile.
About IFF
IFF is a global leader in food, beverage, health, biosciences, and scent—where science and creativity come together to shape essential solutions for a better world. From iconic products to breakthrough innovations and unique experiences, the company blends the beauty of art with the precision of science. As an international collective of thinkers and creators, IFF partners with customers to deliver the tastes, scents, ingredients, and solutions the world craves. With this approach, IFF is committed to creating lasting value and doing more good for both people and the planet.
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