Bisleri International strengthens its Carbonated Soft Drink portfolio with three new flavours: Rev, Pop, and Spyci Jeera. Each beverage has a distinct flavour that stands out.
Bisleri International, a leader in packaged drinking water in India and a pioneer of carbonated soft drinks (CSD) there, has introduced three enticing flavours:
- Bisleri Pop (a carbonated drink with an orange flavour)
- Bisleri Rev (a carbonated drink with a cola flavour)
- Bisleri Spyci Jeera (fizz layered with a rich blend of spices)
At the same time, it will continue with its zesty lemon-minty flavour, Bisleri Limonata. The new lineup of fizzy drinks captures GenZ’s contemporary palate and the quest for the most refreshing flavour. Each beverage has a distinct flavour that stands out and enhances the functional stimulation.
Vice Chairperson of Bisleri International Pvt. Ltd. Jayanti Chauhan commented on the launch: “Bisleri International has a rich history of introducing iconic products to the nation. Taking the legacy forward, we have launched a range of refreshing carbonated soft drinks that appeal to young, modern consumers’ tastebuds. Today’s youth enjoy OTT platforms as they produce interesting and evolved programming.”
“Keeping this in mind, we have launched a new campaign with popular actors in Bollywood and digital platforms. They have a strong connection with the youth. We are confident that our campaign will resonate with the GenZ’s who are constantly looking at exploring newer products and creating a niche for themselves.”
The range will be available in 160ml and 600ml across general and modern trade stores in the country.
The flagship carbonated soft drink product of Bisleri International – Bisleri Limonata, is a zesty makeover of the traditional fresh-lime soda with an added twist of mint. The cute, bubbly actress Sanjana Sanghi has been roped in as the face of the brand.
A refreshing, orange-flavoured carbonated drink that has a new expression for love. Popular actor and musician Saba Azad and the charming actor Armaan Ralhan have been roped in as the face of this fresh, vibrant brand – Bisleri Pop.
The original cola revolution will inspire the youth as it stands for toughness and masculinity. OTT actor Aashim Gulati exhibits machoism and roughness with his attitude as he is the face of Bisleri Rev.
Bisleri Spyci Jeera is an extension of the existing Bisleri Spyci offering added masala that is in trend. OTT’s latest sensation Anjali Sivaraman exuberates her free-wheeling spirit as the face of Spyci Jeera. The product will hit the market shortly.
The entire product category will be supported through a robust integrated marketing campaign focusing on digital and social media. Besides, Bisleri had undertaken sampling of Bisleri Pop and Bisleri Rev at the home-ground IPL matches where it was the Hydration Partner. Further, in-store branded promotions, including retail and point of sales, will be amplified across general stores and modern trade in the country to promote each beverage’s unique offerings.
About Bisleri International
With a legacy of over 50 years, Bisleri International Pvt. Ltd has become one of India’s largest premium beverage businesses. Being the makers of the country’s largest-selling packaged drinking water, Bisleri. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighbouring countries.
