Inspired by Tata legacy since 1868, Tata Consumer Products introduces 1868 by Tata Tea – Crafted for Connoisseurs, a premium tea collection featuring three distinctive blends inspired by Indian tea heritage, craftsmanship and flavour.
October 2026: Tata Consumer Products recently announced the launch of 1868 by Tata Tea – Crafted for Connoisseurs, a luxury tea collection created for discerning tea lovers who want to explore tea beyond the everyday cup.
Millions of Indians enjoy tea every day. Yet the extraordinary diversity, craftsmanship and depth that tea can offer often remain undiscovered. 1868 by Tata Tea sets out to change that – inviting consumers to slow down, explore distinctive flavours and rediscover just how remarkable a cup of tea can be.
At the heart of 1868 by Tata Tea are three principles: Origin. Craft. Experience.
Origin begins with carefully selected teas from some of India’s celebrated tea-growing regions.
Craft brings together generations of tea-making expertise, thoughtful blending and carefully chosen ingredients.
Experience is where it all comes alive – through aroma, flavour, texture and the pleasure of a cup worth taking time over.
The name 1868 draws inspiration from the year Jamsetji Tata founded the Tata Group. Rooted in a legacy of quality, trust and excellence spanning more than 150 years, 1868 by Tata Tea carries that heritage forward through a contemporary expression of Indian tea luxury.
The inaugural collection from 1868 by Tata Tea – Crafted for Connoisseurs brings together three distinctive tea experiences
1868 by Tata Tea Masala Chai combines premium-grade tea with real spices to create a rich, aromatic and indulgent cup.
1868 by Tata Tea Cream of Assam is crafted from Assam tea, featuring select golden tips that lend the tea richness, depth and character.
1868 by Tata Tea Gourmet Street Chai combines handpicked Assam tea with real ginger and cardamom, inspired by the unmistakable flavours and essence of India’s chai culture.
Sharat Verma, President – Packaged Beverages and Organic India, Tata Consumer Products, said:
“India has one of the richest tea cultures in the world, but we rarely stop to discover just how extraordinary tea can be. With 1868 by Tata Tea, we want to change that. From distinctive origins and golden-tipped Assam teas to blends crafted with real spices, every tea has been created to offer an experience worth slowing down for. 1868 is our invitation to rediscover something deeply familiar – and experience it in an entirely new way.”
1868 by Tata Tea is crafted for those who do not simply drink tea, but want to discover it.
About Tata Consumer Products Limited
Tata Consumer Products Limited is a consumer products focused company uniting the principal food and beverage interests of the Tata Group under one umbrella. Its portfolio spans tea, coffee, water, ready-to-drink beverages, salt, pulses, spices, packaged foods, cereals and snacks. Key brands include Tata Tea, Tetley, Organic India, Tata Coffee Grand, Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. With a presence across 290 million Indian households, the company operates in India and international markets, reporting a consolidated annual turnover of ₹20,290 crore.
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