Conagra Brands Acquires FATTY Smoked Meat Sticks

Aug. 9, 2024 Conagra Brands, Inc. announced that it has acquired Sweetwood Smoke & Co., maker of FATTY Smoked Meat Sticks. Financial terms were not disclosed.

Highlights:

FATTY Smoked Meat Sticks are protein-packed, portable snacks made with high-quality pork and beef smoked with real hickory wood.
Conagra’s president and CEO, Sean Connolly, reshapes the portfolio for faster growth.
Ryan Wood, founder and CEO of Sweetwood Smoke & Co., looks forward to making FATTY products available to more people.

FATTY Smoked Meat Sticks are protein-packed, better-for-you snacks for people on the go, made with high-quality pork and beef smoked with real hickory wood.

“The acquisition of FATTY Smoked Meat Sticks is another step in reshaping our portfolio for faster growth,” said Sean Connolly, president and chief executive officer of Conagra Brands. “Adding a premium brand such as FATTY to our growing, better-for-you snack portfolio is consistent with our strategic focus on the snacking and frozen categories.”

“As a lifelong athlete and adventure enthusiast, I have always valued convenient, high protein snacks, made with quality ingredients, which is why we created FATTY,” said Ryan Wood, founder and chief executive officer of Sweetwood Smoke & Co. “I’m looking forward to working with Conagra to make FATTY products available to more people with big appetites for meat sticks.”

The Company separately confirmed that its FY25 guidance issued on July 11, 2024, would not have been affected by this transaction.

About Conagra Brands

Conagra Brands, Inc. stands out as one of North America’s premier branded food companies. With a history spanning over a century, the company blends its tradition of quality food production with a nimble approach and an unwavering commitment to collaboration and innovation. Conagra’s diverse portfolio is constantly adapting to meet the shifting preferences of consumers. Its well-known brands include Birds Eye®, Duncan Hines®, Healthy Choice®, Marie Callender’s®, Reddi-wip®, Slim Jim®, Angie’s® BOOMCHICKAPOP®, and many others. As a responsible corporate entity, Conagra Brands is dedicated to doing what is best for its business, employees, communities, and the broader world. Based in Chicago, Conagra Brands reported fiscal 2024 net sales exceeding $12 billion. For further details, the company’s website is www.conagrabrands.com.

Sweetwood Smoke & Co. and FATTY

Sweetwood Smoke & Co., founded by Ryan Wood, who is also a co-founder of Under Armour, launched FATTY Smoked Meat Sticks in 2010. The creation of FATTY aimed to address the challenge of finding high-quality protein snacks. FATTY has established itself as an authentic, engaging, and distinctive lifestyle brand that attracts consumers with its shelf appeal, drives conversion, and cultivates a loyal, high-frequency user base. The brand is celebrated for its delicious taste, achieved through the use of genuine hickory smoke, and its emphasis on better-for-you attributes and superior-quality protein. In 2024, FATTY earned a spot on the Bain & Company Insurgent Brand list, marking it as one of the fastest-growing meat stick brands in the country.