Coca-Cola India, in partnership with Anandana, the PHD Rural Development Foundation (PHDRDF), and the Prayagraj Mela Authority (PMA), is spearheading a series of sustainability initiatives at Maha Kumbh 2025.
Coca-Cola India, along with its foundation Anandana, has partnered with the PHD Rural Development Foundation (PHDRDF) and Prayagraj Mela Authority (PMA) to implement sustainability initiatives at the Maha Kumbh 2025. This collaboration focuses on introducing waste management and recycling solutions, highlighting the growing role of sustainability in India’s retail and event management sectors.
As part of the Maidaan Saaf campaign, Coca-Cola India has produced and distributed 21,500 recycled PET jackets to sanitation workers, boatmen, and waste management volunteers. This includes 10,000 jackets for sanitation workers under the SwachhKumbh initiative, 10,000 life jackets for boatmen operating across 4,000 boats, and 1,500 jackets for waste management volunteers. These jackets provide safety and help identify workers, while also promoting the reuse of recycled plastic.
Additionally, Coca-Cola India has installed 1,000 women’s changing rooms made entirely from recycled multi-layered plastic waste along a 12 km stretch of the river ghats. These changing rooms are designed to provide privacy and proper ventilation for women visitors. The structures feature artwork by Indian illustrators, including the Aravani Art Project, Gaysi Family, and Priyankar Gupta, making waste segregation and recycling more engaging for visitors.
Vivek Vyas, CEO of PHDRDF, said, “The Mahakumbh Mela is a sacred confluence of faith, culture, and tradition, attracting millions globally. This partnership with Coca-Cola India is a vital step toward embedding sustainable practices into this historic event. By introducing recycled plastic initiatives like changing rooms, life jackets, and hydration kiosks, we are setting a benchmark for a cleaner, safer, and eco-conscious Kumbh. These efforts resonate deeply with our vision of a Swachh (Clean) and Surakshit (Safe) Kumbh, where modern solutions meet traditional values to create a meaningful and lasting impact for generations to come.”
Devyani Rana, Vice President of Coca-Cola India, added, “At Coca-Cola India, we believe in the power of innovation to drive meaningful change. These initiatives showcase how recycling can help transform discarded items into valuable resources. Through Maidaan Saaf, we aim to unite millions of visitors in collective action to help reduce waste, reinforcing our commitment to supporting waste management systems that help ensure product packaging has a second life.”
To further strengthen its sustainability efforts, Coca-Cola India has deployed Reverse Vending Machines (RVMs) at railway stations, food courts, and other key locations in Prayagraj for collecting and recycling PET waste. The company has also introduced hydration carts every 400 meters, equipped with built-in bins for bottle waste collection and creative artwork to promote waste segregation.
Through these initiatives, Coca-Cola India, PHDRDF, and PMA are positioning Maha Kumbh 2025 as an example of how sustainable practices can be integrated into large-scale events to drive environmental impact.
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