Arla Foods Ingredients has introduced the ‘Essentials Bar’, a revolutionary high-protein snack designed for the growing demand for natural, clean-label products.
Arla Foods Ingredients has launched a new concept for high-protein bars with a natural positioning.
Many wholefood bars noticeably lack whey protein because it can react with the natural fruit sugars they frequently contain and cause hardness. The Essentials Bar serves as an example of how producers can get beyond this obstacle and satisfy three essential requirements: a high protein content, whole food positioning, and softness throughout the shelf life.
Making its debut at SupplySide West, the new concept showcases Lacprodan® SoftBar. The whey protein ingredient enables high-quality protein to be packed into snack bars while maintaining a soft texture. The Essentials Bar, is combined with the dairy calcium ingredient Capolac®, as well as dates and nuts, making it the ultimate wholefood snack.
Designed to inspire cleaner-label alternatives to the complex lists found on many bars, the recipe contains only ten ingredients, with no maltitol or added sugar. It meets US and EU standards for snack bars with a natural positioning and opens up opportunities for a range of on-pack claims, including high protein and fiber.
Sarah Meyer, Head of Sales Development, Performance Nutrition, at Arla Foods Ingredients, said: “With the healthy snacking trend still on the rise, consumers want indulgent bars that provide balanced nutrition – including protein – but they also want simpler labels.”
“The Essentials Bar pairs high-quality protein with the natural goodness of dates and nuts in a dream combination that has previously been difficult to achieve. It offers bar manufacturers exciting opportunities to create nutritionally optimized bars with cleaner labels and to stand out in an increasingly crowded category,” Sarah added.
The ‘Essentials Bar’ is one of three concepts being showcased by Arla Foods Ingredients at the SupplySide West expo. The nutrition leader will also demonstrate Lacprodan® ISO.WaterShake can be used in holistic beverages that combine hydration with the nutritional benefits of whey protein.
Meanwhile, the ‘Whey better in seconds’ concept packs 21g of protein into a 100ml shot. The turnkey solution showcases the excellent amino acid profile of BLG (beta-lactoglobulin) ingredient Lacprodan® BLG-100, demonstrating its benefits for rapid protein delivery.
About Arla Foods Ingredients
Arla Foods Ingredients is a global leader in improving premium nutrition. Together with our customers, research partners, suppliers, NGOs and others, we discover and deliver documented ingredients and products that can advance lifelong nutrition for the benefit of consumers around the world.
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