BCS Globals forays into the fastest-growing Indian Energy Drink market with its WOX brand. The company aims double-digit market share in 2 years.
BCS Globals, a UAE-based food & beverage company, forays into the fastest-growing Indian Energy Drink market with the launch of the one-of-its-kind brand WOX and plans to introduce a diversified product portfolio.
With the objective of making Energy Drink a mainstream FMCG product, the company is set to capitalize on an extensive Omni-channel retail and distribution model that includes its offline retail presence across mom-and-pop stores, local departmental stores, supermarkets, and hypermarkets and online presence across all e-commerce channels.
The company aims to capture a double-digit market share in the next two years. WOX is the fastest emerging Energy Drink brand that has successfully captured its strong foothold in 10+ countries worldwide. Now, it’s all set to disrupt the Indian market with the most compelling product, distribution and pricing strategy.
Created to bring a revitalizing experience for the end consumers, the brand introduced an exclusive product line of energy drinks with four exclusive variants: Classic, Absolute Black, BCAA and Zero Edition. While targeting the price-sensitive market of India with the focus on promoting the category across tier-1, 2 and 3 cities, the brand is targeting a lucrative pricing strategy set to extend the tough competition to rivals and other local players in the market.
Sheeba Chaudhary, Chief Market Officer of WOX Energy Drink, commented on the launch, “The energy drinks category in India is currently at its nascent stage. We are entering the market with an aggressive expansion plan in place. With our unique product range, we expect to expand the consumption growth of Energy Drink products across nooks and corners of the country.”
She further stated, “With an effective pricing strategy, the company is focusing on targeting GeNZ and Millennials like college goers, gamers, and youngsters who are set to be the key growth drivers of this segment. We are highly elated to launch our brand WOX in India during this exciting phase.”
With the team’s deep-rooted understanding of food & beverage manufacturing technology, the company is set to woo its customers in India with its world-class quality range of energy drinks.
About WOX
Founded in 2013, BCS Globals is a UAE-based leading turnkey Food & Beverages company that has successfully executed over 100+ projects for prestigious beverage brands across the globe. With an extensive team of world-class professionals and experts, BCS Global forayed into the Energy Drink space with the launch of WOX, the fastest emerging Energy Drink brand that has successfully captured its strong foothold in 10+ countries worldwide.
