Bacardi, the world’s largest privately held spirits company, has expanded its pioneering Tails® Cocktails Professional range with new cocktails and a new look.
Bacardi, the world’s largest privately held spirits company, has expanded its pioneering Tails® Cocktails Professional range with new cocktails and a new look, available now for the hospitality industry across Western Europe.
The premium batched cocktail brand offers the on-trade a hassle-free solution for serving quality cocktails easily, quickly, and consistently at scale. Serving a Tails cocktail takes as little as 15 seconds, and no specialist training is required.
The expanded range of classic and contemporary cocktails, all crafted using the Bacardi portfolio of premium brands, has two new additions; the Whisky Sour, made with Dewar’s® Blended Scotch whisky; and the Rum Punch, made with Bacardi® rum.
“With the new flavors, we’re catering for even more tastes and occasions – from summer terraces to cosy winter bars – offering an exciting opportunity for the hospitality industry to tap into the growing demand for cocktails.”
“Thousands of outlets across Europe are already enjoying a new revenue stream by serving Tails Cocktails Professional, and this year we’re planning to more than double that number – the momentum is huge,” says Evert-Jan Bos, General Manager, Tails Cocktails.
He adds: “With the new flavors, we’re catering for even more tastes and occasions – from summer terraces to cosy winter bars – offering an exciting opportunity for the hospitality industry to tap into the growing demand for cocktails.”
The expanded range also includes the Passion Fruit Martini Cocktail and Espresso Martini Cocktail, both made with 42below® vodka; the Gin Garden Cocktail made with Bombay® Dry gin and St-Germain® elderflower liqueur; and the Classic Mojito and Berry Mojito, both made with Bacardi rum.
As well as the new-look 1L bottles, there are also three Tails Cocktails Professional 20L kegs – the Passion Fruit Spritz made with 42Below vodka and the Classic Mojito and Caribbean Punch, both made with Bacardí rum – rolling out this summer, allowing outlets to serve cocktails on draught for even quicker, easier service.
With a full live music and events line-up back in Europe this year, Bacardi will also bring high-quality cocktails to festivals at scale, with Tails Cocktails Professional at more than 20 of the biggest festivals across the UK, Spain, Belgium, and the Netherlands.
The range sits alongside the company’s recent launch of Tails Cocktails, which takes TAILS into the off-trade for the first time, pioneering a new ‘ready-to-shake’ category within cocktails-at-home.
Founded over 160 years ago in Santiago de Cuba, family-owned Bacardi Limited is the world’s largest privately held spirits company, producing and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including Bacardí rum, Grey Goose vodka, Patrón tequila, Dewar’s Blended Scotch whisky, Bombay Dry gin, Martini vermouth and sparkling wines, Cazadores 100% blue agave tequila, and other leading and emerging brands including William Lawson’s Scotch whisky, St-Germain elderflower liqueur, and Eristoff vodka.
For more information, visit www.tailscocktails.com/professional | http://www.bacardilimited.com
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