From iconic household names to premium and niche offerings, this article delves into the top 10 biscuit brands in India that have captivated Indian taste buds.
India’s biscuit industry is flourishing, striking a balance between tradition and innovation to serve millions of consumers every day. From iconic household names to premium and niche offerings, this article delves into the top 10 biscuit brands in India that have captivated Indian taste buds and helped shape the nation’s dynamic biscuit market.
The bakery sector is one of the oldest and most significant segments of India’s food industry, playing a vital role in the country’s economy. India is currently the third-largest biscuit producer in the world, following the United States and China. Despite this impressive achievement, per capita biscuit consumption in India remains relatively low at 2.1 kg, placing it fifth globally. In contrast, Ireland leads the world with an average per capita consumption of 21.76 kg.
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Estimates place the overall value of India’s bakery market between $11.07 billion and $13.8 billion as of 2024. These variations stem from differences in research methodologies and market segmentation. Looking ahead, the market is projected to grow significantly, reaching between $21 billion and $31.5 billion by 2028–2033, with a compound annual growth rate (CAGR) ranging from 9.12% to 10.8%. According to IMARC Group, the market could hit $31.5 billion by 2033, while other sources project a more conservative estimate of $21.2 billion by 2028.
The biscuit industry, in particular, is witnessing robust growth fueled by evolving consumer preferences and continuous innovation. Biscuits and cookies now account for approximately 72% of total bakery sales in India, reflecting their central role in the sector. Current estimates value the biscuit and cookies market between $4.76 billion (IMARC, 2024) and $5.96 billion (Grand View Research, 2024), with discrepancies attributed to differences in categorization, such as branded versus private-label products.
This market is expected to expand to between $8.32 billion and $8.72 billion by 2030–2033, growing at a CAGR of 5.88% to 9.61%. Statista projects the broader cookies and crackers segment to reach $13.58 billion by 2025, growing annually at 6.8%.
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Several factors are driving this growth, including rising disposable incomes, greater brand diversity, and an increasing appetite for new flavors and formats. Currently, biscuits are distributed through approximately eight million retail outlets across India, emphasizing the importance of a strong and efficient supply chain. Notably, rural areas account for about 55% of total biscuit consumption, driven largely by affordability and accessibility.
Key players dominating the Indian biscuit market include Nestlé India Limited, ITC Limited, Parle Products, and Britannia Industries Limited. The future of the industry looks promising, with urbanization, lifestyle changes, and continued advancements in packaging and flavor innovation expected to further accelerate market growth.
The top 10 biscuit brands in India
Here is a detailed look at the top 10 biscuit brands in India and their evolution:
1. Parle-G (Parle Products)
- Founder: Mohanlal Dayal Chauhan
- CEO: Schauna Chauhan Saluja
- Founded: 1929
- Headquarters: Vile Parle (East), Mumbai, Maharashtra
- Subsidiary: Parle Biscuits Pvt. Ltd.
The undisputed leader with iconic brands like Parle-G, Monaco, and Hide & Seek. Holding a ~27% market share (2021 data), Parle-G is one of the world’s best-selling biscuits.
Established in 1929, Parle Products has maintained its leadership for over eight decades. By 2020, the company captured a 40% share of the Indian biscuit market. It operates seven manufactring units and 51 contract-based facilities across the country, ensuring a widespread presence even in remote villages.
Parle offers a diverse product portfolio, including iconic biscuit brands like Krackjack, Monaco, Hide & Seek, and Magix. The company’s commitment to innovation has led to the introduction of premium and health-oriented biscuits, such as Parle Actifit Digestive Marie.
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2. Britannia Industries Limited
- CEO: Varun Berry
- Founded: 1892
- Headquarters: Bengaluru
- Parent Organization: Wadia Group
Britannia, part of the Wadia Group, second-largest player with ~28% market share (2021). Its flagship products include Tiger, Good Day, and Bourbon biscuits.
Britannia Industries, renowned for its innovative product manufacturing and marketing approach, was established in 1892. It is among India’s oldest companies and one of the most trusted biscuit brands. Britannia holds a 28% market share as of 2021 and has expanded its product range to include cookies and health-oriented snacks.
Notable biscuit brands include Good Day, Milk Bikis, NutriChoice, Bourbon, 50-50, Nice Time, Marie Gold and Treat. Its reputation for quality and adaptability has solidified its position as a leader in the food industry.
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3. Sunfeast (ITC Limited)
- Brand Owner: ITC Limited
- Established: 2003
- Headquarters: Bengaluru
Sunfeast, a major competitor under ITC Limited, offering popular ranges like Dark Fantasy, Marie Light, and Glucose biscuits. Launched in 2003 by ITC Limited, Sunfeast has rapidly gained popularity with its innovative products and strong marketing strategies. Known for premium offerings like Dark Fantasy, Sunfeast focuses on delivering quality and variety. The brand’s portfolo includes Sunfeast Milky Magic, Snacky, Dream Cream, and Marie Light biscuits.
Sunfeast has carved a niche in the premium segment while catering to the mass market with affordable yet high-quality biscuits. Its ability to adapt to changing consumer tastes, such as by introducing health-oriented options, has been a significant factor in its success.
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4. Priya Gold (Surya Food & Agro)
- Brand Owner: Surya Foods & Agro Ltd
- Founded: 1992
- Headquarters: Greater Noida, Uttar Pradesh
Priya Gold, established in 1992, is known for innovative flavors like Jeera Masala and Butter Bite. A key player in northern and western markets has established a loyal customer base since its launch in 1994. With manufacturing facilities in Greater Noida, Lucknow, and Surat, the brand is renowned for its quality and affordability. Products include Italiano Cookies, Snacks Zig Zag, and Coconut Crunch. The brand has establishd a significant presence not only in India but also in over 20 countries worldwide.
Priya Gold’s emphasis on creating value-for-money offerings has made it a preferred choice among middle-class families. At the same time, its expansion into cookies and premium biscuits showcases its ambition to cater to a broader audience.
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5. Anmol Biscuits
- Brand Owner: Anmol Industries Limited
- Founded: 1994
- Headquarters: Kolkata, West Bengal
Anmol Biscuits is India’s 5th largest manufacturer with 4,500+ distribution outlets. Popular for Lemon Mazaa and Funfill variants it is a leading player in the biscuit and confectionry market, with a strong presence in northern and eastern India. Anmol Industries Limited came into being as a result of the merger of two strong business units, Anmol Bakers Ltd., which operated in North India and Anmol Biscuits Ltd., which marketed the brand in Eastern India,
Anmol has effectively penetrated semi-urban and rural markets by leveraging a robust distribution network and maintaining competitive pricing. Its commitment to introducing unique flavours and formats ensures its relevance in an increasingly competitive market.
The company offers a wide range of products, including Lemon Mazaa, Dream Lite, and Funfill Choco Vanilla. Anmol’s focus on modernization and health-oriented offerings continues to strengthen its market position.
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6. Cremica
- Brand Owner: Cremica Agro Foods Limited
- Founded: 1993
- Headquarters: Ludhiana, Punjab
Known for fortified biscuits under government programs, Cremica specializes in premium and mid-premium biscuits, including crackers, cookies, and glucose varieties. The company’s innovative plant in Himachal Pradesh underscores its commitment to quality and automation. Products like Trufills and Pista Almond Cookies reflect Cremica’s focus on premium offerings.
Cremica biscuits are now being sold in over 23 states through 550,000 outlets. It became the largest biscuit suppliers to Canteen Stores Department of Government of India (“CSD”) supplying in 33 locations across the country.
Cremica has also distinguished itself through its colaborations with international partners and its adherence to global quality standards. Its efforts to blend traditional recipes with modern tastes have resonated well with urban consumers.
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7. Oreo (Mondelez)
- Brand Owner: Mondelez International
- Established: 1912
- Headquarters: Mumbai
Global giant Oreo dominates the cream biscuit segment through aggressive marketing and limited-edition flavors. Oreo entered the Indian market under Mondelez International. Known for its iconic sandwich cookies, Oreo is especially popular among children. Cadbury, formerly Cadbury’s and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International since 2010.
Mondelez now has manufacturing facilities at Induri (Maharashtra), Malanpur (Madhya Pradesh), Baddi (Himachal Pradesh) and Sri City (Andhra Pradesh), in addition to a global Research & Development Technical Centre and Global Business Hub in Maharashtra.
Mondelez also manufactures localized products such as Cadbury Dairy Milk Silk and Bournvita. Oreo’s ability to blend international appeal with local flavours, such as introducing smaller pack sizes and competitive pricing, has made it a strong contender in India’s biscuit market. Its aggressive marketing campaigns and colaborations with other Cadbury products amplify its visibility.
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8. McVitie’s
- Brand Owner: Pladis Global
- Established: 1830
- Headquarters: Hyderabad, Telangana
Crafting UK’s favourite biscuits for the last 186 years, McVitie’s introduced its digestive biscuits to India in 2010, gaining a reputation for quality and health benefits. Popular offerings include McVitie’s Digestive, HobNobs Oat Cookies, and Butter Cookies. This biscuit brand combines traditional recipes with modern flavours to appeal to Indian consumers. McVitie’s emphasis on digestive and health-focused products has helped it stand out in a crowded market. Its ongoing efforts to introduce innovative packaging and flavour profiles demonstrate its commitment to growth.
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9. Unibic Biscuits
- Brand Owner: Unibic Foods India
- Established: 2004
- Headquarters: Bengaluru
Premium Australian-origin brand Unibic focusing on cookies like Anzac and Butter Almond. Unibic, came to India in 2004 with the iconic Anzac and Bradman cookies. Over the years, Unibic has grown its range to over 30 variants and has been regularly introducing fresh and unique flavours to cookie connoisseurs around the world. The company exports its cookies to more than 10 countries including across Australia, North America, UK & Europe, Asia, the Middle East and New Zealand.
Unibic entered the Indian market in 2004 with iconic offerings like Anzac and Bradman cookies. Known for its premium range, Unibic offers over 30 variants, including Almond Butter Cookies, Fruit and Nut Cookies, and Oatmeal Digestive Cookies. Unibic biscuits brand’s export presence spans more than ten countries. By focusing on premium ingredients and unique recipes, Unibic has cultivated a niche audience. Its aggressive expansion into retail and e-commerce channels further enhances its accessibility to urban consumers.
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10. Dukes Biscuits
- Brand Owner: Ravi Foods Pvt. Ltd
- Founded: 1998
- Headquarters: Hyderabad, Telangana
Duke biscuits, marketed by Ravi Foods Pvt. Ltd, produce various biscuit brands, wafers, and confectioneries. The company’s investment in state-of-the-art facilities and global exports has strengthened its position. It owns 15 state of the art manufacturing facilities under 3 flagship brands – Dukes, Treff and Dynas.
Popular products include Creme 4 Fun Chocolate, Meltz, and Butter Cookies. Dukes’ focus on innovative flavours and formats has garnered atention among younger demographics. Its strategic branding and active participation in international markets highlight its ambition to grow beyond domestic boundaries.
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Conclusion
India’s biscuit market exemplifies innovation and diversity, reflecting the country’s evolving consumer preferences. These biscuit brands continue to lead the industry with a commitment to quality, affordability, and innovation, catering to domestic and international markets.
Note: Most information has been sourced from company websites. This list of Top 20 Indian Food Companies, is neither exhaustive nor ranked according to the order of importance. Sales figure data is mentioned only for those companies for which information is available in the public domain.
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