With the introduction of Alan’s Bugles to the Indian market, its step-down FMCG business Reliance Consumer Products Limited (RCPL) recently announced its entry into the western snack segment.
To penetrate the FMCG industry, Reliance Retail has teamed with General Mills, a major US-based multinational manufacturer of branded processed consumer foods, to enter the rapidly expanding snacks category.
With the introduction of Alan’s Bugles to the Indian market, its step-down FMCG business Reliance Consumer Products Limited (RCPL) recently announced its entry into the western snack segment.
“For the first time ever, snackers in India can enjoy Bugles, the international corn chips snacks brand with more than 50 years of heritage, owned by General Mills and available across major global markets including the UK, US and the Middle East,” said a joint statement.
Under the Alan’s Bugles brand, RCPL will provide premium snacking options starting at an affordable price of Rs 10, with varieties like Original (Salted), Tomato, and Cheese. Alan’s Bugles will be launched by RCPL in Kerala and progressively spread throughout India.
RCPL spokesperson said the launch of Alan’s snacks range, starting with Bugles, is yet another step towards expanding our footprint in the FMCG market.
“With the launch of Alan’s, we want to ensure that the aspirational Indian consumer gets to taste and enjoy rich and premium offerings to satiate their snacking needs. We intend to actively participate in the growing western snacks market with a greater focus on taste profile and overall experience,” it said.
General Mills India Finance Director Sheshadri Savalgi said: “General Mills is thrilled to have one of its most globally loved brands — Bugles — in India. Bugles are iconic cone-shaped corn chips with a light and airy crunch. We look forward to seeing snack lovers across India enjoy Bugles that are loved by consumers globally!”
RCPL, the FMCG arm of the country’s leading retailer Reliance, is on an expansion drive of its portfolio. It had recently acquired several businesses, which include beverage brands Campa, Sosyo and Raskik, daily essentials under Independence, confectionery under Toffeeman, biscuits under Maliban and home and personal care range under Glimmer and Dozo, among others.
