Finnish plant-based food startup partners with Centric Software to bolster innovation, streamline processes & enhance collaboration
Centric Software, the Product Lifecycle Management (PLM) market leader, recently announced its partnership with MeEat, a Finnish plant-based food startup. Centric Software provides the most cutting-edge enterprise solutions for planning, designing, developing, sourcing, and selling products across various categories, including apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosmetics, food & beverage, and luxury goods, to achieve strategic and operational digital transformation goals.
MeEat Food Tech, founded in 2020, is a plant-based food startup with a lofty goal: to create the best plant-based goods and assist the meat sector in transitioning to plant-based food production. MeEat is a spin-off from Pouttu, a Finnish meat processing company whose brand MUU is the market leader in Finland.
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MeEat introduces new products in supermarkets that can easily be used to substitute meat in everyday dishes and recipes, without sacrificing the flavour and feel of meat. To date, they have launched 50 products to market in various sub-categories, including sausages, cold cuts and ready-made meals. In their constant pursuit of innovation, the new hero ingredient in MeEat’s plant-based meals is fermented fava beans, which are highly sustainable, protein-rich, and a minimally processed alternative to traditional food sources. This aligns well with the global plant-based foods movement, which continues to reshape consumer preferences and industry focus.
To strengthen their market position and expand internationally, the small but agile team at MeEat recognised the need to streamline their innovation processes and gain control over their data.
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“We wanted a solution that collects everything in one place to make innovation processes fast and smooth,” says Janna Oksanen, PLM Project Manager at MeEat. “All current portfolio and new product development data is stored in disparate locations and formats, and the amount of manual work teams are doing is time consuming and increases the risk of mistakes.”
Determined to speed innovation, improve collaboration and alleviate the frustration team members were experiencing, MeEat began the search for their first Product Lifecycle Management (PLM) system.
“We chose Centric Software as a partner because of their expertise in platform development and deep understanding of FMCG business needs,” shares Oksanen. “The configurability and features of Centric PLM™ are superior to other solutions, and being able to access Centric team members during regular office hours will facilitate collaboration.”
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Source: Centric Software
