Category: Food Marketing

How FMCG Power Brands Conquer India’s Complex Retail Network

Food Retail, Food Marketing, Recent Developments

India’s retail network is vast, with over 13 million outlets. Even the FMCG power brands...

Wardwizard Foods and Beverages Expands Global Footprint

National News, Food Marketing

In a strategic step highlighting India’s expanding influence in the global frozen food sector,...

Heinz Celebrates Saudi National Day with a Special Twist

World News, Food Marketing, Food Processing

Heinz launches special green, brandless packaging for Saudi National Day. Digital outdoor displays...

WAAYU, India’s first Zero-commission food delivery app, launches on ONDC

National News, Food Marketing

WAAYU, India’s first zero-commission food delivery app, is now live on the Open Network for...

Health claims likely to influence younger consumers, Prinova research

World News, Current Topics, Food Marketing, Health Zone

Health claims influence the food and beverage purchasing decisions of most consumers, and are...

Iconic Food Brands in India: A Journey Through Taste and Tradition

Current Topics, Food Marketing, Food Retail

We take you on a delightful journey through some of the most iconic food brands in India, each of...

Pulse Candy Recognized by IIMA as a Case Study

National News, Bakery & Confectionery, Food Marketing

Pulse Candy, a flagship brand of DS Group has been recognized as a case study by the IIM...

Indian Rural Market Sustaining Growth of Food Processing Industry

Recent Developments, Food Marketing

Rural demand in India’s food industry has seen significant growth, surpassing urban demand in Q1...

Top 10 Health Food Manufacturing Companies in the world

Health Zone, Current Topics, Food Marketing, Food Processing

We examine the top ten health food manufacturing companies and their moves in the health food...

Global Expansion of Indian Food Products: Innovations and Market Trends

Food Marketing, Food Processing, Recent Developments

The global presence of Indian food products has expanded, with diverse variants tailored to local...

Health and Wellness: Rise of Low-Calorie and Sugar-Free Ice Cream Brands

Recent Developments, Dairy Industry, Food Marketing, Health Zone

The rise of low-calorie and sugar-free ice cream brands reflects a growing demand for indulgent...

Frozen Foods are Really Hot Right Now

Cold Chain, Food Marketing, Food Processing

Growth in frozen foods in two directions, one in frozen dinners which only need to be heated and...