The category is growing rapidly, driven by convenience, changing consumer lifestyles and flavour innovation.
Key variants include: ‘2-Minute Noodles’, ‘Special Masala’, and newer lines such as ‘Nutri-licious Atta Masala’
Variations include ‘Mood Masala’, ‘Power Up Masala’ (whole-wheat content) and ‘Quik Mealz’ bowls
It offers a blend of noodle + soup format, variants like Schezwan, Hot & Spicy and vegetable-rich soups appeal to consumers seeking comfort and convenience.
This flat noodle now compete against all these major brands in the Indian market, have discovered a fairly loyal audience
Its legacy in Nepal is respectable, and its parent company is leaving no stone unturned in its efforts to expand.
They are designed specifically for spoon eating, innovating on format to suit Indian habits
It brings Indian-style ‘desi Chinese’ flavours, Hakka noodles, Schezwan, Hot Garlic, in the instant category.
it caters to ‘better-for-you’, segment, with no maida, no artificial preservatives, and targets a growing health-aware audience.
The noodles are being sold through over 5,000 chikitsalayas and arogya kendras, as well as Big Bazaar and Reliance Fresh.