Media Kit

Language: English
Periodicity: Monthly

Mechanical Data
Overall size: 28 cm (h) x 21 cm (w) [11” x 8¼”]
Print area: 24 cm (h) x 18 cm (w) [9½” x 7”]

“Processed Food Industry” – a medium for corporate publicity or industry specific advertising for building a positive image within the food industry

Readership

More than 50,000 entrepreneurs, senior managers; production engineers; QA, processing, packaging engineers, design / consulting services; research institutions, food/beverage manufacturers, distributors and retailers await the magazine every month.
We also participate in national and international exhibitions/events and seminars and distribute copies to exhibitors, participants and trade visitors.

Profile of Readers

The target readership is directly linked with the food industry which comprise, Senior managers; Production Engineers; QA, Processing, Packaging Engineers; Design/constancy services; Research institutions, Food/beverage manufactures, Distributors and retailers; etc. Our endevour is to keep up-to-date the industry people about the day-to-day events and the latest research activities.

Credentials of the Magazine

On our panel of consultants are ex-chairman of APEDA, professors and directors of academic and research institutes. Even secretaries of CIFTI and AIFPA are also on our panel. In each issue the researchers and professionals envy each other to publish their works. It is considered to be a good medium to disseminate information within the industry.

Pre-press and Camera Ready

We prefer any camera-ready ads to be on disk in TIF or EPS format with fonts and graphics embedded.

We also accept program files from Illustrator 10.0, Photoshop 6.0, and Quark XPress 4.0 providing used fonts and images are supplied. Images should be at 300 dpi in CMYK mode. JPGs are not accepted usually due to their poor reproduction on print. Some exceptions can be made for higher quality JPGs, however as a general rule of thumb, we suggest to avoid sending JPGs.

Please keep in mind that graphics used on web sites are at a much lower resolution than graphics for print. On-screen graphics, such as web graphics, are at 72 dpi, while the images we use need to be at 300 dpi to reproduce properly. If an image is too small to begin with, many times it cannot be enlarged to the desired size because of image degradation, which appears in the form of small blocks or blurry.

Negatives are not preferred, however if submitted, must be right reading, emulsion side down at 150 lpi.

Advertisement Sizes

Front Gate Fold

Size 48 cm (w) x 24 cm (h)

fullpage

Double Spread

Size 50 cm (w) x 24 cm (h)

fullpage

Full Page

Size 18 cm (w) x 24 cm (h)

fullpage

Half Page Horizontal

Size 18 cm (w) x 12 cm (h)

hapfpage

Half Page Verticall

Size 9 cm (w) x 24 cm (h)

hapfpagev

Quarter Page

Size 9 cm (w) x 12 cm (h)

quatpage
 

Managing IPR

Managing Intellectual Property

Managing Intellectual Property

“Managing Intellectual Property” is a series of articles on intellectual property rights in the trade related matters. The series covers various dimensions of IPR, pertainign to the food processing industry, in the form of simplified legal text with suitable cases studies. We hope the series will benefit the food processors, policy makers, executives, managers, researchers, traders and other stakeholders in the processed food industry.Read More

Current Topics

Current Topics

‘Current topics’ provides the rapid advances in the food processing sector that have taken place in the recent past. The series is being contributed by Dr. V.H Potty – our editorial consultant and Deputy Director (Rtd), CFTRI. He is the doyen of food processing industry in India. We feel that an intensive review of the major issues concerning food processing industry would be of great value to our readers.

Read More

Recent Development

Recent Development

New developments in the sphere of processed food industry take place every now and then, which results in the overall development of the entire food sector. Dr. Rajat K. Baisya — our editorial consultant, and professor of marketing and strategic management at department of management studies, IIT Delhi — keeps a keen eye on these developments in food processing sector as and when they happen. The series has recently passed its 200 mark in its print version.
Read More

Cold Chain

Cold Chain Management

Keeping in view the importance of freezing and cold chain in food business 'Processed Food Industry' has decided to introduce a new series of article ‘A to Z of Frozen Food Operation’. The series is contributed by O S Gautam — a known food consultant and Director, Delicacy International — is being presented here. We hope our readers will be benefited by his experience and give us their feedback.
Read More

Supply Chain

Supply Chain

“Managing Supply Chain & Marketing of Food Products” The purpose of initiating this series of articles is to discus some important dimensions of food processing industry, which can be of some help for decision makers at various levels in food business. This series looks into macro-economic policy parameters, which affect food consumption and retailing patterns and consumer behaviours. We will also evaluate various micro-level developments in processed-food-industry world and their impact on food business, food retailing and consumer behaviour.
Read More

Events

 
 
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